The Computing Market: A Stable Market with Pockets of Growth

Almost 300 million PCs (laptops and desktops) are shipped annually, a massive market despite seeing a slow decline over the last decade. While this number fluctuates based on consumer and enterprise spending trends, as well as external factors like the global pandemic, the general trend is downward.

DATAportl forecasts the PC market will decline at a modest CAGR of -1.1% from 2024 to 2030. This reflects a mature market largely driven by replacement cycles rather than new demand. However, this isn’t all bad news—segments such as PC gaming remain strong, and categories like ARM-based laptops are growing rapidly. The key for brands and suppliers is to identify and focus on the right niches to stay competitive.

Interestingly, the PC peripheral market is approximately double the size of the PC market, encompassing products like keyboards, mice, monitors, printers, USB hubs, and docking stations. However, market nuances must be considered—for instance, the printer market continues its decline as home printing needs diminish, whereas keyboard and mice demand remains relatively stable. Understanding these dynamics is crucial for leveraging opportunities in the broader PC ecosystem.