The Rise of Smart Rings: The Next Big Wearable?

Smart rings are quickly becoming a major trend in wearable technology, with a surge in popularity driven by the growing interest in health and fitness tracking. Leading the charge is Oura, a pioneer in the space, which has sold over 2.5 million rings since its launch in 2013. In recent years, the market has seen a wave of innovation, with new entrants like Gloring, Yeyro, and RingConn aiming to carve out their share of this fast-growing market.

Adding to the excitement, major consumer brands are starting to recognize the potential of smart rings. Samsung’s release of the Galaxy Ring marks the first move by a tech giant into this space, signaling growing confidence in the segment’s future. This expansion reflects how the market is maturing, offering consumers a blend of advanced fitness tracking features.

DATAportl has identified 16 key smart ring brands, most of which focus on fitness-based Bluetooth rings. Others are exploring niche applications, such as NFC rings for seamless payments and access control. The possibilities for this market are immense, and as adoption grows, the competition will only intensify. Get the full scoop on the evolving smart ring market in our latest study.